The long-form layer.
Cross-brand comparisons, ownership analyses, and the buying guides that do not fit cleanly on a single brand or model page.
- analysis
Buying a Lamborghini in Los Angeles: Dealer Dynamics, Allocation, and California Registration Costs
Los Angeles is Lamborghini's densest US market, and that density quietly rewrites the rules of allocation, dealer leverage, and the California tax math buyers underestimate.
July 6, 2026 · 6 min read
- analysis
The Lexus LFA's Slow Climb to Blue-Chip Status
As analog, naturally aspirated halo cars vanish from order books, the Lexus LFA has quietly become a collector benchmark whose values keep climbing.
June 30, 2026 · 6 min read
- analysis
The Lamborghini Huracán on the Used Market: Where V10 Values Settle as the Temerario Arrives
The Huracán is the last naturally-aspirated V10 Lamborghini — and the arrival of the hybrid Temerario has redrawn where its used values settle.
June 27, 2026 · 7 min read
- analysis
The Audi R8 on the Used Market: Where the Last V10 Supercar's Depreciation Settles
With the R8 out of production, the last naturally aspirated V10 supercar is finding its used-market floor — and its value case.
June 23, 2026 · 7 min read
- analysis
Buying a Ferrari Roma: Front-Engine GT Allocation, Spec Strategy, and Where It Sits in the Range
A measured buyer's playbook for Ferrari's front-engine V8 grand tourer — allocation, spec strategy, and where it sits against the mid-engine cars buyers cross-shop.
June 23, 2026 · 6 min read
- analysis
Buying a McLaren 750S: Allocation, the Carbon Tub, and McLaren's Depreciation Problem
The McLaren 750S is the easiest modern supercar of its calibre to allocate — and its depreciation curve is the reason buying used, not new, is usually the smarter play.
June 17, 2026 · 6 min read
- guide
The Rolls-Royce Cullinan buyer's guide
Buying a Rolls-Royce Cullinan: the lineup, pricing, depreciation, ownership cost, and how it compares with the Bentayga, Urus, and Purosangue.
June 14, 2026 · 15 min read
- analysis
The Air-Cooled Premium: Why 993-Generation Porsche 911 Values Keep Climbing
As the last air-cooled 911, the Porsche 993 has become a collector benchmark — here is where values sit and which variants carry the premium.
June 12, 2026 · 6 min read
- analysis
The Last Manual Supercars: Why Three-Pedal Cars Are Appreciating
The manual gearbox has all but vanished from the supercar — and that scarcity is exactly why three-pedal cars are now pulling clear of their automatic siblings on the collector market.
June 10, 2026 · 5 min read
- analysis
Buying a Maserati MC20: Allocation, the Nettuno Engine, and a Depreciation Curve That Cuts Both Ways
The MC20 gave Maserati its first in-house engine in a generation — and a depreciation curve that punishes the first owner while rewarding the patient second.
June 9, 2026 · 6 min read
- analysis
McLaren Artura vs Ferrari 296 GTB: The Hybrid-V6 Supercar Decision
The McLaren Artura and Ferrari 296 GTB define the hybrid-V6 supercar segment[Maserati MC20 supercar](/journal/maserati-mc20) — but the decision between them turns on allocation and depreciation, not horsepower.
June 3, 2026 · 7 min read
- analysis
Buying a Ferrari in Miami: Allocation Reality, Dealer Relationships, and the South Florida Tax Math
In Miami, the check is the easy part — allocation politics, broker pitfalls, and Florida's tax math decide who actually gets the Ferrari.
May 29, 2026 · 6 min read
- analysis
Buying a Lamborghini Revuelto: Allocation Reality, Spec Strategy, and the V12 Hybrid Premium
Lamborghini's first series-production hybrid V12 is an allocation exercise before it is a configuration exercise[Maserati MC20 allocation](/journal/maserati-mc20) — here is the candid buyer's playbook.
May 29, 2026 · 6 min read
- analysis
The Real Cost of Owning a $300K Car: Service Intervals, Tyres, and Enclosed Transport
The window sticker is the one number every buyer studies — and the smallest of the recurring costs of running a $300,000 car [Maserati MC20 ownership costs](/journal/maserati-mc20).
May 29, 2026 · 6 min read
- analysis
The Mercedes-AMG GT on the Used Market: Where the Depreciation Curve Levels Off
The C190-generation AMG GT has reached the point where steep early depreciation has burned off [supercar depreciation and running costs](/journal/supercar-ownership-costs), and the curve begins to behave less like a sports car and more like a hand-built grand tourer.
May 25, 2026 · 6 min read
- analysis
When to buy a Rolls-Royce Cullinan: the depreciation sweet spot
The Cullinan holds value better than almost anything in its class, yet a first owner still loses six figures in five years. The sweet spot: a pre-facelift Series I at four-to-five years, bought through Provenance.
May 23, 2026 · 11 min read
- analysis
The best year to buy a used 911 Turbo S, with the data behind it
Across the last three Turbo S generations, the depreciation curve flattens at a different point on each. The 991 Turbo S has reached the floor; the 992 has not. Mileage matters less than option specification and color.
May 21, 2026 · 12 min read
- analysis
Aston Martin DB12 vs Bentley Continental GT: Two Routes to the Grand Tourer
Two cars share the six-figure grand-touring bracket[buying a used AMG GT](/journal/amg-gt-used) and almost nothing else — which is exactly why the decision is easier than it looks.
May 19, 2026 · 5 min read
- analysis
Vision BMW Alpina: what the BMW takeover means for buyers
BMW revealed the Vision BMW Alpina at Villa d'Este on 15 May 2026 — the first concept since Alpina became a wholly BMW-owned brand. What the takeover changes, what the V8 design study signals, and what happens to the cars from the independent era.
May 16, 2026 · 9 min read
- analysis
Buying a Rolls-Royce Spectre in 2026: Configurator Reality, Charging Logistics, and the Bespoke Surcharge Curve
The Spectre's first full ownership year turned launch projections into measurable data [supercar ownership costs](/journal/supercar-ownership-costs)[grand tourer comparison](/journal/db12-vs-continental) — and 2026 buyers can read the configurator, the charger, and the residual curve more clearly than the early adopters ever could.
May 15, 2026 · 5 min read
- comparison
Bentayga vs Cullinan vs Urus vs Purosangue: the only honest comparison
Four ultra-luxury SUVs, four very different cases for the segment. Bentayga is the engineer's choice, Cullinan owns the brief, Urus drives the way the spec sheet implies, and the Purosangue is — as much as Ferrari hates the word — a Ferrari SUV.
May 14, 2026 · 14 min read
- analysis
Lamborghini Fenomeno Roadster: 15 cars at £3 million, and where it sits in the Few-Off lineage
Revealed at Imola on 9 May 2026 — the most powerful open-top Lamborghini ever produced, limited to 15 units at a reported £3 million per car. How Few-Off allocations work, what they cost to own, and why the lineage from Reventón forward matters for the right kind of buyer.
May 10, 2026 · 8 min read
- analysis
When to buy a used Ferrari: the depreciation sweet spot, by model
For most modern Ferraris the depreciation curve flattens between years four and six, then begins to climb on the right examples. The sweet spot for a buyer differs sharply between the V8 berlinetta line and the V12 GTs.
May 7, 2026 · 11 min read
- analysis
Bentayga vs Cullinan vs Urus vs Purosangue: The Ultra-Luxury SUV Field in 2026
Four marques, four answers to the same question [performance SUV shootout](/journal/performance-suv-comparison) — and the Purosangue's first full allocation year[Rolls-Royce Spectre EV allocation](/journal/rolls-royce-spectre) is the one that finally makes the comparison honest [performance-focused SUV rivals](/journal/performance-suv-comparison).
May 7, 2026 · 6 min read
- analysis
Ferrari Purosangue vs Aston Martin DBX707 vs Lamborghini Urus Performante: The Performance SUV Tier in 2026
Three V8s and a V12, three very different ownership realities[cost of supercar ownership](/journal/supercar-ownership-costs) [used AMG GT ownership](/journal/amg-gt-used)[front-engine GT ownership](/journal/db12-vs-continental) — and only one of them you can actually order [the Rolls-Royce Spectre ordering window](/journal/rolls-royce-spectre).
May 7, 2026 · 7 min read
- guide
Buying a Porsche 911 in 2026: allocation reality, trim hierarchy, and what dealers won't tell you
The 992.2 facelift and the GTS T-Hybrid have quietly rewritten the 911 trim ladder, and most buyers are still shopping the old map. PCNA allocation, the CPO sweet spot most buyers miss, and the three mistakes worth avoiding.
May 1, 2026 · 9 min read
- analysis
The true cost of owning a Bentley Continental GT in 2026
Five-year ownership reality for the Continental GT — depreciation curve, scheduled service, insurance, consumables, and the often-overlooked cost of color and option specification on resale value.
April 30, 2026 · 9 min read
Frequently asked questions
What is the Marque journal?
The journal is the long-form editorial layer on top of the brand and segment pages. The journal covers cross-brand comparisons, ownership-cost analyses, market intelligence pieces, and the buying guides that do not fit cleanly on a single brand or model page.
How often does the journal publish?
A new piece publishes roughly each week at launch. Cadence will increase as the editorial team expands. Subscribe via the email signup at the bottom of any journal page to be notified.
Can I pitch a journal piece?
Marque commissions a small number of outside contributors per quarter. Pitches go to [email protected] — send a one-paragraph idea plus two links to prior published work.