Segments

Eight segments.

The way buyers actually sort the market — by what they want the car to be, not by who built it. Each segment cuts across several marques.

Frequently asked questions

How does Marque define a category?

Categories are buyer-mental-model buckets — the way readers actually think about which kind of car they want, before they get to a brand or model. Hypercars, supercars, grand tourers, luxury sedans, luxury SUVs, convertibles, electric, classics. Each cuts across multiple marques.

How do hypercars and supercars differ?

Supercars are mid-engine performance cars in the $200K–$1M range with 600 to 1,000 horsepower — the Lamborghini Huracan, McLaren 750S, Ferrari 296. Hypercars start at roughly $1M and run past $25M, generally limited-production with allocation-controlled ownership — the Bugatti Chiron family, Pagani Huayra, Koenigsegg Jesko, Ferrari LaFerrari and successors.

Are luxury SUVs really the fastest-growing segment?

Yes. The Bentley Bentayga, Rolls-Royce Cullinan, Lamborghini Urus, Aston Martin DBX, and Ferrari Purosangue collectively now outsell the same brands' traditional sedan and coupe lineups. The segment grew from a single model (Cullinan, 2018) to a contested category in under five years.

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