Brands

Twelve marques.

Each one earns its page by meeting two thresholds — a meaningful US dealer network and a buyer-research community deep enough to warrant ongoing coverage. The list expands as coverage depth catches up.

Frequently asked questions

How does Marque decide which brands to cover?

Marque covers brands that meet two thresholds: a meaningful US dealer or independent-specialist network, and a buyer-research community deep enough to warrant ongoing editorial coverage. Twelve brands meet that bar at launch; the list expands as coverage depth catches up.

What do brand pages on Marque actually contain?

Each brand page leads with an atomic answer — what the marque is, where it is from, and where it sits in the market. Then a current-lineup overview, the relevant ownership-cost context (depreciation, parts, service intervals), the dealer landscape, and editorial reference pieces.

Are Tesla, Lucid, and Polestar covered?

Lucid and Polestar will be added in the v2 brand expansion alongside Lotus and Genesis. Tesla is currently outside Marque's coverage scope — the editorial standard is fit for the ultra-luxury and luxury-performance segment, not mass-market premium EVs.

How often is brand-page pricing updated?

New-vehicle MSRPs are reviewed quarterly and updated when the manufacturer publishes a model-year change. Depreciation and CPO ranges are reviewed monthly using KBB and Edmunds pulls.

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